The challenge
The Canadian Football League, founded in 1958, is an iconic symbol for Canadians. We host one of Canada’s largest annual sporting events, the Grey Cup, and manage 9 member clubs (teams) across Canada.
Similar to many brands in the digital era, we are facing several challenges including how to engage a younger demographic audience that has a shorter attention span than ever before.
While we were satisfied with the service, the tool itself proved to be too inefficient for the analysis we wanted to share with our members every week. While using this tool provided accurate results, it required too much time and management on a weekly basis.
