Media Technology Monitor

The most accurate and comprehensive media technology tracking survey of its kind.

FEATURES

MTM 18+

Gain an unparalleled understanding of the Canadian media landscape

This survey covers Francophones and Anglophones 18 years and older from across all regions of Canada. Based on 12,000 telephone interviews annually, including a cellphone-only sample, the MTM has spoken to over 200,000 Canadians over the past decade, on topics ranging from FAST channels to TV subscriptions to music and video discoverability and more.

MTM Jr

The first annual youth media study in Canada

As the only survey of its kind in Canada, it can help you understand the media habits of your youngest audiences and consumers. MTM Jr. includes Francophone and Anglophone children between the ages of 12-17 years old from across all regions of Canada.

MTM Newcomers

The first annual newcomers study in Canada

Conducted in 12 different languages, MTM Newcomers focuses on those who have come to Canada within the last 5 years including students, refugees, and landed immigrants. Understand the media, technology, and leisure habits of some of Canada’s most diverse residents.

BENEFITS

Data analysis tool

Benefit from an intuitive drag-and-drop interface to unlock key insights and create clean visualizations effortlessly.

Data trending

Gain a competitive edge with our 5-year projections into pivotal media technologies and behaviours. Available for both MTM 18+ and MTM Jr

Data forecasting

Gain a competitive edge with our 5-year projections into pivotal media technologies and behaviors. Exclusive to MTM 18+.

Executive Reports

Gain a competitive edge with our 5-year projections into pivotal media technologies and behaviors.

FIND OUT MORE

Latest blogs

family with child playing with building blocks

Consumer Behaviour

New Canadians: technology ownership and use

Nov 19, 2024 10:15:00 AM

Advertising

TV advertising category trends

Nov 11, 2024 3:50:43 PM

Opinions

5 ways broadcast TV viewing data can help streaming services

Nov 6, 2024 12:01:26 PM

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