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Spots Monitor

Understand your competitors' TV  strategies and compare them to your own with Spots Monitor.

FEATURES

Customized to your competition

Uncover valuable intelligence about your rivals

Based on your targeted list of advertisers we will create personalized dashboards for you to monitor and analyze their TV advertising campaigns and effortlessly compare them to your own results.

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Diverse metrics

Easily assess your market influence

The dashboards provide an array of data visualizations to compare station activity, daypart performance, market influence, and even programming bought for different advertising campaigns.

The charts display a variety of metrics such as share of voice, program GRPs, and impressions tailored to your selected demographics.

Flexible reporting

Analyze by multiple parameters

Our sophisticated TV Spots dataset provides flexible reporting by holding company, brand, or individual creative treatment making it even easier to understand your competition.

BENEFITS

Instant insights

No need to download data, organize training or process reports. Our dashboards are pre-built with everything you need to assess linear TV campaigns effectively.

React and plan

Keep on top of the competition with data that can be automatically updated on either a monthly or quarterly basis.

Comprehensive database

Spots Monitor pulls from our Spots database, the largest database of TV advertising data in Canada.

Fast

Avoid downloading data and compiling reports. Lens for TV gives you immediate access to all your reports and the ability to process them on the spot in just seconds.

Easy

Intuitive design and prebuilt reports mean that users spend less time learning the software and more time analyzing results.

Collaborative

Work quicker by easily sharing reports both with team members and clients.

CLIENT STORY
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"The analysis we get from competitive buys is extremely helpful"

John Vaccaro
Associate Communications Director | Cairns Oneil

FIND OUT MORE

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